What is a Publicist?Publicists are sources of information that feed story ideas to editors, writers and producers. A good publicist will be able to extract an interesting angle from the artist's activities and pitch that idea to the media. Publicity has a unique opportunity to become the driving force in the building of a client's brand by ways of the media realm.
An independent publicist is a PR professional who is familiar with gaining exposure for clients on a regional and national basis. Often an indie PR firm is hired when publicity needs become more than a record label or management company can handle or if the artist needs a more concentrated effort to obtain a face in the media's eyes.
To start a publicity campaign you first must…
The Tools of PR...One of the most common methods of distributing information to the media is via the press kit. A press kit is usually composed of a number of information pieces designed specifically for use by the media. Enclosed within a folder, a press kit includes something like the following:
An important fact to remember in the world of publicity…The media is a rapid and growing outlet. It is always important to stay abreast of the media for new channels, Websites and talk shows. Reading trade magazines and regularly pursuing new and old publications will assist in keeping a handle on the changing mediascape. Always update your media contacts!!!
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